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    28Mar, 2025
    Considerations for Any Plumber Getting a New Website

    Considerations for Any Plumber Getting a New Website

    In today’s competitive market, a plumber without a website is at a serious disadvantage. Whether you’re an independent sole trader or run a growing plumbing business with a team of engineers, your website acts as your digital shopfront. It tells people who you are, what you do, and why they should trust you to solve their plumbing problems.

    But getting a new website built is more than just picking a nice design and putting your phone number on the homepage. A well-thought-out website can bring in work, build trust, and reduce time spent on admin. On the other hand, a poorly planned site might cost you money without giving anything back. That’s why it’s important to approach the project with clarity, purpose, and an understanding of what really matters when building a digital presence in the plumbing trade.

    Knowing What Your Customers Are Looking For

    The first thing to think about is who your customers are and what they want when they land on your site. Most people looking for a plumber are trying to solve a problem. It might be an emergency leak, a blocked drain, or a boiler that’s stopped working. They need fast answers, clear contact options, … Read the rest

    3Sep, 2024
    3 Effective Keyword Research Methods That Will Make Your Brand Noticed

    3 Effective Keyword Research Methods That Will Make Your Brand Noticed

    Getting your brand noticed in the digital world is no small feat. There’s a sea of content and competition that you need to contend with to stand out. When done right, keyword research can elevate your brand’s visibility, driving targeted traffic to your site and boosting your overall online presence. And the good news is that an seo agency understands what needs to be done get you to the top of SERPs. If you work with them, they’ll do the donkey work as you focus on more important matters. Here are three effective keyword research methods that will help your brand shine in the crowded marketplace.

    1. Leverage Long-Tail Keywords for Targeted Traffic

    It might be tempting to focus solely on high-volume, short-tail keywords. However, the competition for these can be fierce. Instead, you should consider leveraging long-tail keywords. These are longer, more specific phrases that users are likely to type when they’re closer to making a purchase or looking for a specific service. Long-tail keywords may have lower search volumes, but they often attract highly targeted traffic, which can lead to higher conversion rates for your brand.

    To identify effective long-tail keywords, brainstorm phrases that are relevant to your … Read the rest